Welcome to Rehubbub.com. The Beginning…

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Posted on: Tuesday, May 29, 2007 at 7:53 am
Categories: Uncategorized

In his book, “The 7 Habits of Highly Effective People,” Dr. Stephen Covey discusses the importance of being open to and aware of the occurrence of paradigm shifts as fundamental to the creation of successful habits.  He further describes these mental shifts in perception simply by asserting that when new information comes in that was not available before, it may cause you to see things differently–often quite suddenly.  This is the power of a paradigm shift.

Recently, I’ve experienced a profound paradigm shift relating to my career as a real estate professional, and it has most definitely triggered a change–really a transformation–in the way I see things.  This shift in perception, brought about by the introduction of new information that was not available before, is, in fact, the driving force behind this blog. 

O.k., so what is this “big shift” you may ask.  What event took place that was so impactful that it changed the way I think about my business?  How has my thinking changed and what effect is that going to have on the way I practice real estate?  What the hell am I talking about?

These are all fair questions that I will attempt to answer here:

First, the Internet has grown up and is beginning to deliver on its’ promise of changing the very structure of how we communicate with one another, and recently these dramatic changes are occurring at an accelerated rate.  Dubbed Web 2.0, this is not your father’s Oldsmobile–err Internet.  The Internet, as a system of systems, has recently gone through an extraordinary metamorphosis–and it is effecting change in all areas of commerce and communication in a massive way. 

Fundamentally speaking, the real power behind Web 2.0 is that it puts the end-user squarely in charge and creates a much purer form a democracy than previously existed where every person has the opportunity to be heard on a dizzying array of platforms.  What this means is the “old top-down model” of business is itself on its way out.  The print newspaper business is a perfect example of this.  For more than 100 years, the executives and editors of the local news publication decided for us what was important news for us to know and what wasn’t.  They were the gatekeepers of information who controlled the flow and distribution of content.  Now, with Web 2.0, we are seeing the rise of an army “citizen journalists“–also known as bloggers–who are taking ownership of the news gathering and decision-making process and, in that process, disintermediating the traditional approach to news gathering and dissemination.

So, what’s this have to do with the practice of helping people buy and sell real estate? 

EVERYTHING!

Changes the way we market ourselves….

Changes the way we market our inventory….

Changes the way we communicate with our clients and customers and other real estate professionals…

Changes the way we interact with vendors…

Changes the way we manage the transaction…

Changes our business model… 

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